SEO or Search Engine Optimisation For Google, Bing and Yahoo it’s very powerful way to reach customers just at the right time when they’re looking to buy.
Paid Online Advertising
Paid advertising management We will look after and monitor your paid advertising making sure that it produces results. Reduce your ad spend and CPA. PPC, Facebook Marketing and Media Buys
Conversion optimisation is the science of getting more customers from the same or less traffic. We design and implement landing pages to convert!
SEO Search Engine Optimisation
We understand that a high level of online visibility is vital for a modern business. Our SEO marketing service is tailor made to fit your business and your way of working. Our service is cost effective providing you with a high level return on your investment.
We don’t cut corners or look for the quick fix, our vision is all about long term sustainable marketing providing you with customers for today and tomorrow. Most clients are looking for long term results and from experience we know we can get you fast rankings with on the edge SEO tactics.
We constantly strive to provide the best service for our customers to help them not only improve their online visibility but to also help their business become a brand leader within their industry. We do this by providing helpful digital data on rising and declining industry trends allowing a company to stay on the cutting edge of their niech.
You may already know the acronym KPI from other industries it stands for Key Performance Indicators. We structure our online marketing with intelligent KPI’s to make sure that every thing we do has a positive impact on your bottom line.
What is PPC (ppc is the acronym for Pay Per Click) In simplistic terms you pay for a small advert that is displayed along with the organic results in a search engine such as Google ,Bing or Yahoo and when someone clicks on your link and are taken to your website or landing Page you are charged a set amount. of money. The amount you are charged is dependent on how much you are willing to bid and this bid has a direct effect on how high you are placed for a search term. Bid the most and your listing will be at the top, enabling you to get the most traffic you your products or services.
With some services, you listing can appear on other websites related to your offerings and when you receive a “clickthrough” the website owner gets a percentage of the amount that you bid
The Problem with PPC, It Sounds So Simple
Doesn’t it sound simple. Pay money, get traffic. Wouldn’t it be great if you could pay a small amount and get oodles of traffic and make loads of money.
Ok lets stop the dreaming PPC can cost you money,lots of money if you approach it the wrong way. With more and more businesses marketing their services online competition is going up. With higher competition, bid amounts rise. Without proper management you could find yourself getting traffic spending an absolute fortune but not making any money.
The Solution: Paid Advertising Management
We take the stress and risk out of your paid advertising making sure you target the right keywords and phrases. Making sure that they are directed to the most appropriate landing pages with the most relevant offer for the search in question.
What We Do
- Assess your market and your direct competition
- Select relevant keywords
- Set up the landing pages
- Write your listings
- Run Campaign
- Monitor the campaign with analytics
- Remove underperforming keywords and phrases
- Repeat and refine from the first step
We will quickly identify the best performing words and over time your paid advertising spend will drop but your conversions will increase meaning you will make more money from less spend.
Conversion Rate Optimisation
Conversion rate optimisation is an art and science all rolled into one using aspects of statistical information and human psychology to increase the amount of new customers from the traffic that you already have.
Conversion optimisation is powerful
Get the online marketing right and you have a flood of visitors. If the site does not convert then you have a lot of wasted money and time.
Visitors to a website are not customers until they buy your product, Call you on the phone, drop you an email. This is what you want visitors to do when they land on your website, Convert!
What is a conversion
A conversion is when a user completes the action that you want them to do and we divide conversions into three types.
- Soft Conversion
- Medium Conversion
- Full Conversion
A soft conversion is when a user clicks on an about us page or a similar page looking for more information about you or your company.
A medium conversion is when a prospective customer request more information in the form of a direct phone call, email request.
Simply put, a full conversion is when you gain a full paying customer from your website.
SEO is Changing and part of that is looking how users interact with your website.
Looking at how a website converts users to customers is only part of the solution. User interaction tells the search engines about your site. If a website visitor lands on your site and then goes directly back to the search engine, that is a signal to Google, Bing and the other search engines that your website is not relevant to that particular search, and can result in a drop in your rankings.